In this module, the topics covered are the various elements of a website and every function WordPress can perform along with all the information you need to know to build a website from the very beginning like how to add content, install and activate plugins, and how to incorporate design elements to your website.

You will learn how your site User Experience can help improve conversions and leads.Site
Layout, Navigation, font size, color mood are some of the key UX qualities we will be
obeserving.You will learn how to setup your site for success and understand the site UX basics
from a Digital Marketer’s Standpoint.
– Hosting

In this module, you will learn about the various search engines and their algorithms. You will learn about the various factors in play to make a website rank first on a search engine’s result page & master the different aspects of SEO like on-page and off-page optimization, keywords research, meta tags, meta description, link building, and more.
– Google Ranking Factors
– SEO Reporting

Search Engine Marketing or SEM involves the advertising of a company’s website by increasing its visibility on a search engine’s result page (SERP) principally by paid efforts. Most of the courses will teach you how to carry out SEM activities via the Google Ads platform.

You will learn all the features of the Google Ads platform and its algorithm, based on which the advertisements rank on the SERP. Following this, you will learn how to use the Google Keyword Planner. Here you will learn about search volume, cost-per-click (CPC), customer lifetime value (CLV), and other such metrics.

As a part of the course module, an advanced comprehensive course will also teach how to write a compelling ad copy, URL, ad description, and call-to-action (CTA).

Social Media Marketing (SMM) involves paid as well as organic marketing techniques on social media platforms like Facebook, Instagram, YouTube and more to drive traffic to a company’s website. In this module, you will learn to create effective social media strategies on platforms such as Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest, Google+, Snapchat, etc.

You will learn to target the right audience, build a social media campaign, write ad copies and ad creatives. In addition to this, you will also learn the various metrics involved in SMM like cost-per-click (CPC), cost-per-view (CPV), cost-per-impression (CPM), and more.

Content Marketing is the comprehensive strategy to attract or retain a target audience by creating and sharing relevant and valuable content; eventually to impel a profitable action. This module comprises exhaustive training sessions that delve into content marketing and its importance.

Here, you will learn in-depth about the various types of content and how to capitalize on trending topics. Besides this, you will also learn about content bucketing and how to create a social media content calendar for a brand. If you choose the right course, they might also show you case studies on successful content marketing strategies of brands for deeper understanding.

In layman’s terms, email marketing is the process of using electronic mail to communicate commercial messages to a current or potential consumer. In this module you will learn about the types of emails and how to create an appealing email; essentially to drive conversion or an action from a consumer.

Top-rated courses teach you how to build the right subscriber list and build a database by segmenting based on demographics, mode of acquisition, target group, etc. They also equip you with email marketing tools and software to help you design attractive emails. In addition to this, the right course will teach you how to automate emails and how to extract information from email campaign analytics.

E-Commerce Management is the act of managing an e-commerce store and its activities to ensure a positive customer buying experience. In this module, you will delve into e-commerce, its types, and how to create an e-commerce website from scratch.

You learn about the essentials of e-commerce business including topics like e-commerce marketing, product keyword research, inventory management, supply chain management, packaging & shipping, selling on online platforms, uploading products to an online marketplace, and business processes.

– Landing Page Best Practices
– Funnels
– Sales Copy Writing
– UpSells, Downsells
– Newsletters

To become a successful digital marketer, you need to understand the importance of the role played by design. Hence, in this module, you will understand the aesthetics of a brand and delve deeper into the various essentials of design such as typography, colors, and themes.

By the end of this module, you will have a basic understanding of design which will further help you create attractive creatives. Hence, it is important you choose the right course which uses case studies for better understanding.

An integral part of the Digital Media mix is Paid Media. It helps give you the quick push you need
to get your brand in-front of your target audience and amplify the reach of your marketing
content. It is vital as a Digital Marketing to understand how to run a media buying campaign so
as to make effective use of your Marketing Budget. We will focus on how to leverage the right
media channels and platforms and develop content that converts on these platforms.
Media Planning is determining when, where, and how often to advertise to maximize conversions and ROI. In this module, you will learn what media buying is and its various types. Courses also familiarize you with all the media buying terminologies like cost-per-install (CPI), cost-per-order (CPO), cost-per-acquisition (CPA), click-through-rate (CTR), etc.

You will also delve into platform-based Ad space, and media planning and budgeting. You will be adept at building an effective media planning and buying strategy by the end of the course.

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