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If social media interactions were devoid of social media graphics and other visual components, social media would be a very boring place to be in. Today, we live in a visual world where it is important to make sure you utilize image designs or templates in social media graphics, and other components in social media posts.
This is in order to drive more engagement and connect more with your followers – the number one requirement by all social media platforms if they have to show your content to more eyes.
However, as you may have found out, creating social media graphics can be difficult if you’re not a designer. And even when you have graphic design skills, it takes a lot of effort and time.
In this post, I will show you how to create social media graphics for your social media marketing needs. You’ll learn about some useful tools, tips, and see some examples of social media graphics. Follow these tips and producing these social media images will be like clockwork to you.
First, some stats.
- 76% of Americans have made a purchase after viewing a brand’s post on social media.
- Respondents were asked to choose the type of content they would like to interact with. 68% preferred images, 50% preferred videos, and 30% preferred text-based posts.
- Marketers spend the most time creating content for Facebook and their own company website, respectively. (HubSpot)
What is Social Media Graphics?
Social media graphics are the visual element of any social post. They can be in the form of images, gifs, or videos. It takes many factors to create compelling graphics for social media. You have to factor in the size, design, color, balance, etc. We will look at this in more detail.
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A brilliant social media marketing agency will tell you that a graphics-based social media strategy delivers the most results, and will incorporate it into any marketing. In online marketing, graphics are inevitable.
What makes a Good Social Media Graphics?
It takes many things to create compelling graphics for social media. Let’s take a look at a few.
- Size: Every social media platform has its own image requirements. Make sure you create images that meet these requirements to ensure they look the way you want them to.
- Do not stray from your brand. You want people to recognize your brand easily. The best way to do this is to use consistent visuals such as color schemes, fonts, and logo styles.
- Simplicity: You want people to see you, but also to hear the message. Remember the fundamental principles of design when designing social media images or videos.
- Templates: You can quickly modify a simple file, such as text, to create consistent social media posts. You don’t need to start from scratch for every post. This helps you maintain consistency in your visuals.
- Choose the right format: Some formats work better than others across all channels. Square images work well on Instagram while vertical images work best for Pinterest.
Different Types of Visual Content in Social Media Marketing
- Graphics: Unique graphics and illustrations make content stand out in social media news feeds.
- Photos: Pictures that are eye-catching and creative can show what happens behind the scenes.
- Videos: We all know that videos get more engagement on social media.
- Animations: These animated interactions can be a great way for you to grab their attention or give a glimpse of the story that you are about to tell.
- Inspirational Quote Cards: These cards can be shared on social media and are great for expressing your company’s values.
- Screenshots: Avoid long descriptions by using informative screenshots.
- Data visualizations: Infographics, charts, diagrams, and maps are data visualizations. These are one of the most effective ways to make complicated information easily understandable.
- E-books: They combine textual information and visual materials to make e-books a valuable resource.
- Slides: These slides are another tool to make data organized and consistent. They are useful for communicating to a target audience, particularly to B2B companies.
Importance of Graphics In Social Media
1. Helps To Convey Your Message
Social media graphics can be a powerful tool to help businesses gain credibility on social media. As such, they can help you attract more followers. Just like they said a picture is worth a thousand words and is one of the best ways to get people’s attention and convert your message.
2. Increases your traffic
Social media graphics also make it easier to communicate your message to the reader. Infographics, videos, and images can help communicate your message to readers. You might have noticed that the visual representation of stats and data is much more effective than you might think. Users don’t have the time or patience to go through the data and stats in detail. Your social media marketing will be more successful if you use a lot of creative social media graphics.
This can help you drive more engagement and traffic. This is because social media platforms love engaging posts and can boost your post when they notice that people are engaging well with it. This will give you more exposure. Also, people will be more inclined to share your posts and it can go viral and increase your traffic.
3. Increases brand awareness
Your brand will be presented professionally if you create well-crafted posts and include creative graphics. Your posts should use the same colors. The uniform use of a specific set of colors will help viewers to identify with your product. Your brand will benefit long-term if you use a specific set of colors and texts. This will build trust with your customers.
Eye-catching graphics, graphs, and pie charts have a greater chance of attracting interest from users. Users share more graphic design-based content. You will get more followers on your Instagram, Twitter, and Facebook pages if you post interesting graphics. This will increase brand awareness.
4. Arouses Interest
There are many social media users who are busy but still want to learn about things they find interesting. In this case, graphic content can be used to elicit interest from your viewers. Creative designing is also important because it can have a significant impact on SEO rankings.
The more interesting your content, the greater the traffic. Your blog posts’ creative design will elicit curiosity about your brand. Graphic designing does not have to be limited to just graphics. Graphic design can also include the use of graphs, photos, videos, and other graphic content. You can include a variety of graphics in your social media posts to make them more engaging for users.
Social Media Graphics: Image Designs & Templates To Impress Followers
These are the most crucial roles graphic design can play in your social marketing campaign. Graphics are essential for social media marketing. Graphic content is the core of social media marketing. Graphic designing can also be of great benefit to your business growth beyond social media. You cannot ignore the importance of graphic design. To be able to rank high in the user’s eyes, use a lot of graphics on your social media pages.
3 Tools for Creating Your Own Social Graphics
How do people make cool social media graphics? It’s either they have good internal designers, or they’re outsourcing their design jobs, or they are using software that enables them to do it easily and quickly.
Below are some of the best online social media graphics tools to create your own social content. These tools have already made templates and designs you can use to quickly create your own social media graphic.
1. Canva
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Canva is the ultimate online social media graphics tool that makes it easy for people without graphic design skills to create great graphics. With easy-to-use drag and drop features, it is a versatile graphic design app that helps you create things like Instagram stories, videos, logos, posters, and much more.
It is perfect for marketers who are on a budget and need to create a wide range of designs.
2. Stencil
Click to try Stencil
2. Venngage
Venngage is a graphics design software that enables people to create posters, reports, infographics, and presentations. Similar to Canva, Venngage offers easy-to-use drag and drop features. They also have thousands of templates at your disposal, making it easy to get started on any visual.
It is good for marketers looking to create engaging infographics with little-to-no design skills.
3. Adobe Spark
Adobe Spark enables you to easily create stunning social graphics, web pages, and short videos. If you’re asking yourself, how can I make a social media template? With Adobe Spark, users can access free and exclusive professionally designed templates, filters, fonts, shapes, and icons from the Adobe Spark web and mobile apps.
It is good for marketers with little-to-no design abilities who are looking to create engaging web pages.
4. Visme
Click to try Visme
Visme is a content creation tool that enables people to translate data into engaging visuals. Work individually or as a team to collaborate on presentations, infographics, and other visual formats.
It is perfect for marketers with little-to-no design abilities who are looking to create engaging diagrams and common design assets.
5. Kimp
Click to Try Kimp for free
With Kimp, you get unlimited use of their multimedia (images and video) on a monthly basis. You can also request for special design, which is assigned to your Kimp dedicated team.
7 Engaging Social Media Graphics Samples from 2021
#1. Sales Graphic Sample.
This is a beautifully made freestyle graphic that not only immediately grabs attention but also passes the message immediately. This is a square image with the size of 1080px by 1080px which makes it a perfect one for Instagram posts.
This picture was gotten from the thousands of templates available on Canva. Imagine using this beautiful template to create a social media graphic to promote your own product.
#2. Pinterest Pin Social Media Graphics Sample
This is a perfect Pinterest pin for small businesses or anyone showcasing a product. This social media graphic is just among the thousands of templates available at Canva. And yes! We use Canva a lot when we want to create a quick professional-looking and visually appealing graphic.
Even without being tech-savvy or having any graphic skills, you can easily use this template to create your own Pinterest pins.
#3. Original social media photo sample
You can take your own photos and share them on your social media handle just as shown below. This is a simple photo showcasing the beautiful nails made by a nail designer. Likewise, you can take product shots of your product. This kind works best for people who are in the skills business such as fashion designers, hairstylists, nail designers, footwear, etc.
A simple close-shot showing your skills will make a visually appealing social media graphic like this one.
#4. Product shot social media sample images.
The perfect one for T-shirt businesses is here! Imagine how lovely this image is. The designer takes a shot of his work and also displays a close range of the design by it. Creating this image might need a more advanced tool like photoshop but you can also use tools like Canva to work your way around it.
#5. The perfect Twitter quotes sample
Quotes are a great way to spice up your social media channel. They are motivational and people love it. This quote social media sample image was gotten from Canva. Imagine adding your own quotes and image and it’s already yours. That’s how easy it is to create social media graphics with tools that have lots of templates you can choose from.
This is a perfect Twitter post and the dimensions for Twitter posts are 1600px by 900px.
#6. A beautiful bold Font sample
This is a social media graphic by a font or calligraphy company. Imagine the artistry that went into the creation of this beauty.
#7. Thank You Social Media Sample Graphic
Thanking your followers when you reach a milestone is a great way to show that you appreciate them. This is a perfect “Thank you” sample template for Facebook posts. Recommended dimension for Facebook posts is 940px by 788px. And yes! This template is available on Canva.
In conclusion
As we already stated, the importance of social media graphics cannot be overemphasized. Graphics are essential for social media marketing. Graphic content is the core of social media marketing. You cannot ignore the importance of social media graphics in your social media marketing. Therefore, to get more followers and engagement, use a lot of visually appealing social media graphics.
