How To Increase Site Traffic
How To Increase Site Traffic Fast
Have you ever wondered how to increase visitors to your website? In the previous lesson, we identified things that could lead to low traffic to your website, and some of the steps you should take to get it solved. Now we will take a look at different ways to increase website traffic.
These sources are the different ways you should use to get diverse traffic to your blog and keep them coming back every time. While it’s good to understand them all and use them as much as you can, it’s important to note that focusing on a handful and becoming a master with it may work better.
How To Increase Website Traffic
All the different ways to get website traffic can be categorized into two groups:
- The paid traffic sources and
- The free traffic sources.
In this lesson, we will take a good look at the website traffic sources that fall within both categories.
Paid Website Traffic Sources
In this category, we will be looking at four (4) major paid traffic sources.
A. Social Media Advertising
This is a type of digital advertising that delivers paid ads to your target audience through social media platforms like Facebook, Twitter, and Instagram.
B. Retargeting Ads (Search Engines And Social)
Retargeting Ads are those ads that target website visitors who have left a site but did not convert or perform the action you intended for it to perform. A small tracking tag is embedded into a website’s code to start retargeting. The prospects can be targeted on other people’s websites that partnered with search engines and social networks.
C. Search Engine – PPC Advertising
This is a type of digital advertising where you can display your ad on search engines like Google and Bing; then pay only when someone clicks on your ad. It includes search ads, display ads, video ads, etc. With this kind of ad, the advertiser can bid on keywords relevant to his ad.
D. Influencer Marketing
Influencer marketing is the way that brands can promote products through recommendations, and endorsements from influencers and content creators online. The majority of influencers are found on social media and blogs. However, other content creators, such as podcast hosts, can also fit the bill. Influencer marketing is often used as part of brand awareness campaigns. But, it can also bring in a lot of conversions and sales.
8 Free Website Traffic Sources
1. Guest Blogging
Guest blogging (also known as “guest posting”) is the act of creating content for another company’s website. Guest bloggers generally write content for similar blogs in their field to:
- Attract visitors back to their site
- Use external links and high-authority domains to increase their domain authority
- Increase brand recognition and credibility
- Develop relationships with peers in the industry.
Guest blogging is mutually beneficial for both the guest blogger or the website hosting it.
2. Organic Traffic
Organic traffic refers to traffic that comes to you naturally from search engines like Google and Bing. You need to have well-optimized SEO articles for your articles to attract organic traffic. To increase website traffic organically, follow these tips:
- Target topics with search traffic potential and low competition
- Write engaging content
- Update “outdated” content
- Optimize your website for speed, and make sure it is responsive.
3. Get Active On Social Media
Social media still remains one of the quickest ways to drive traffic to your website for free. All you need is to create your own page and post good and visual content regularly. Also, make sure to use at least 5 hashtags for all your social media posts.
4. Repurpose your content on other channels
Take some of your old blog posts, repurpose them and share them on other microblog sites like Medium and Tumblr. You can even turn it into a video and use it on TikTok or YouTube. You can also extract snippets from your post and use them on Twitter.
5. Answer Questions on Q&A Websites
Answer questions on Q&A websites like Quora. You will be surprised at the volume of traffic you can get from this.
6. Blog commenting
Leave relevant comments on related blogs. Make sure your comments are not generic but reflect that you actually read the blog post and make insightful comments. If your comments are good, the blog owner will approve them and other visitors will see them and might check out your website too.
7. Email Marketing
If you already have some subscribers, send them emails anytime you publish a new blog post or launch a new product. This way, you can have them returning to your site to check it out.
8. Submit Your Content to Aggregator Sites
A content aggregator website collects data from various sources on the internet and then puts it in one location where users can access it. Submit your articles to content aggregator sites like Flipboard and Feedly so people who use these sites can find them.
This is a simple overview of all the different ways you can follow to increase website traffic . In our next lesson, we will go a bit more in-depth on the paid traffic sources to get more insight.
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