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Organic SEO Traffic
Getting organic seo traffic to any website is the single best traffic method. With the proper search engine optimization strategies and methods, your blog can be attracting visitors on autopilot without spending money.
In this lesson, I will walk you through the different methods of optimizing your web property for organic seo traffic, and how to ensure the system lasts as longs as desired.
What is organic seo traffic?
Organic search engine traffic refers to those visits you get from people who click on a search result from a search engine. It can both be free or paid. The free search engine traffic is also known as organic traffic and it refers to those traffic from search engines that you don’t need to pay for.
It is very different from paid search engine traffic which is traffic that is gotten when people click through to a sponsored post or ad on the search results.
Why Search Engine Optimization Is Important
1. Rankings and Visibility
Users are more likely than not to select one of the top five suggestions displayed by a search engine when they’re searching online for a product or service. SEO can help you rank higher in search results, increase visibility online, and make potential customers more likely to click through to your site.
2. Web Traffic
Simply put, if potential customers cannot find your website they are missing sales opportunities. SEO improves your organic search engine traffic which in turn increases the number of people visiting your site each day. This directly correlates with an increase in sales. The more people who are interested in your site, the easier it is to sell to them.
Your SEO score will determine how high you rank on search engines such as Google and Bing. Ranking higher on Google is attractive for all brands due to its increased visibility. However, there are other benefits such as the trust that you build with potential customers. The recommendations generated by search engines are trusted by users. Therefore, a higher ranking for keywords will make your product or service more trustworthy.
4. User Experience
A well-optimized website communicates clearly what product or service it offers, how it can be obtained, and any questions it may have. Search engines such as Google and Bing can easily find the information they require by tailoring the site to their users’ needs. Search engines will likely assist users who have difficulty navigating your site.
SEO is essential to your brand’s growth. We mentioned that the higher your rank in search engines for high-volume keywords, the higher the traffic you get to your website. It’s that simple.
Websites that are well optimized will be more successful in attracting more customers than those that are not properly optimized.
Some Key Search Engine Statistics
- Search engines account for nearly 93% of all web traffic.
- Google is responsible for 76% and 86% of global desktop and mobile search traffic respectively.
- Google is responsible for 96.2% of all desktop searches in Brazil and 95.9% in India.
- Google processes over 2 trillion internet searches per year.
How to increase organic traffic through SEO
There are basically two kinds of SEO: the On-Page SEO and the Off-Page SEO
What is On-Page SEO?
On-page SEO refers to any optimization you make on your website to make search engines understand and rank it higher. On-page optimizations are designed not just to make search engines understand what your site is all about, but to make your website more useful and valuable for users.
The following elements are part of on-page optimization, and if properly optimized, can lead to an influx of organic seo traffic:
- Title tags
- H1, H2 or H3 tags
- Image Alt text
- Anchor text
- Keyword density
- Meta descriptions
- Internal linking
These are some of the best practices for SEO on-page:
- Create original, well-written content that provides real value for users
- Include the keyword in your URL, titles, subtitles, and body copy, meta titles, and meta descriptions.
- Write engaging and descriptive meta descriptions and titles with the keywords in it
- Make it easy for your visitors to understand your content by creating a simple layout
- Get faster page speeds
- Image file names and alt text should be optimized to include the keyword.
What is off-page SEO?
Of-Page SEO is a general term that covers indirect SEO-related actions that are aimed at increasing the site’s visibility on the internet.
Contrary to popular belief, off-page optimization is more than just acquiring links. There are many ways to make your online business stand out from the rest. Off-page SEO will increase your domain’s ranking in search engines like Google.
Many industry experts believe that Off page SEO is more important than on-page SEO.
These are some of the off-page SEO elements that leads to increased organic seo traffic:
- External backlinking
- Anchor text for external links
- Brand mentions
- Guest blogging
- Social media
These off-page SEO techniques will give you an edge over your competitors:
- Get high-quality backlinks from other sites
- Create content for publications such as guest blogs, which you can link back from your site
- Register your business in any directory that is available
- Social media presence
This is the end of our lesson on organic SEO traffic. In our next lesson, we will be checking out, in more detail, the web traffic metrics to look out for in traffic analysis.
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