< Web Traffic Demystified -Web Traffic Tools

Web Traffic Tools

Having seen the importance of tracking website traffic metrics, it’s only natural that we discuss the relevant web traffic tools used for website traffic analysis.

Like with most things related to digital marketing, there are free and premium tools. The one you decide to use will be determined by different factors, like the ease of use, financial implication, etc.

In this lesson, we will be discussing the different web traffic tools you can use to track your website traffic. Some of these tools are so advanced that not only can they track and analyze your website traffic but they can also track and analyze your competitor’s web traffic.

Top 7 Web Traffic Tools To Track and Analyze Web Traffic

1. Google Search Console 

google-search-console web traffic tools

Google Search Console is a free tool provided by Google that can be used to analyze search engine traffic. It shows the number of impressions, clicks, clickthrough rate (CTR), and the average position of the keyword in the search engine. 

This will help you understand which keywords you are ranking for and how much search volume they generate. This information can help you improve traffic. For example, if you find yourself in 11th position, you can adjust your blog post to try to move it to the first page of search results. 

After you add the site to Google Search Console, you can start viewing your site traffic stats. 

2.  Ahrefs

Ahrefs is one of the most popular SEO tools, trusted by brands such as Netflix, Uber, and Facebook. It also has a free keyword tool option.

Ahrefs crawls more than 6 billion websites every day, of which more than 200 million websites are indexed. This is a lot of data, and this makes it a very robust tool that you can use to your advantage to do both keyword research and competitor traffic research.

The interface is very simple and easy to use. Just enter your website URL or that of your competitors in the search box, and it will pull up all available traffic data as well as other data e.g. domain authority, keywords, backlinks, etc. 

ahrefs web traffic tool

Please note that traffic data only shows organic search data and not other sources such as social media. 

There is a 7-day trial period for $7, after which plans start at $99 per month. Given the amount of data you can access, this is very cheap. 

3. SEMRush

SEMRush is also a multifunctional tool for traffic analysis and competition research. It is the best tool to analyze and track any website traffic. We use this tool at IMarena for keyword research, keyword rank tracking, etc. 

You can view key website metrics such as monthly traffic over a period of time, traffic breakdown by country, keywords that generate the most traffic, and domain summary statistics. 

The traffic analysis tab displays the number of unique visitors, total number of visits, average visit time, page views, and website bounce rate. This feature is similar to searching for a competitor’s Google Analytics account. 

Another great feature of SEMRush traffic analysis is called batch traffic analysis, which allows you to analyze the traffic of multiple competitors at the same time. You can compare up to 200 sites, depending on your plan. 

Outline your niche market, the most trafficked websites, and the traffic opportunities you can take advantage of. You can also find detailed traffic analysis reports to let you know which websites have sent the most conversions, which pages on their websites are the most valuable, and where they generate the most traffic. 

You can use a 14-day trial version or a limited free plan to access basic website data. If you want wide coverage, the premium plan starts at $119.95 per month, giving you full access to competing traffic sources, reviews, social media, and more.

4. SimilarWeb

SimilarWeb is an online website traffic checker that gives you an overview of competitors’ traffic and most valuable channels. Not only can you provide search traffic, but you can also get detailed reports on the company’s overall traffic strategy. This tool will provide you with a breakdown of total traffic, including reports broken down by country. 

You can get engagement metrics such as bounce rate, page views per visit, average visit duration, and maximum traffic. 


In addition to regular search traffic, you will also discover which keywords drive website traffic and which social channels are the most important. Valuable and monetized advertising networks. The detailed classification of site visitors, which other sites they are interested in, which sites link most frequently, and a list of competing sites for further research. 

The free version of the tool provides you with useful traffic data. If you need more detailed reports, you can create an enterprise plan with custom pricing. 

5.  Ubersuggest

Ubersuggest is an advanced free tool provided by Neil Patel that can provide a lot of useful website traffic data. If you’ve never done keyword research or traffic analysis before, this tool is very simple. 

ubersuggest-web traffic-tools

The traffic analyzer feature allows you to learn more about the changes in your traffic or that of your competitors over time, the keywords that generate the most traffic, and the most popular pages. All you have to do is enter the URL of the website you want to analyze and click search.

The traffic summary page shows the total number of organic keywords rated for the website, monthly organic traffic, domain authority, and the total number of backlinks. 

With the free version of the tool, you can access data for the past 3 months. At $29 per month, it is one of the most affordable tools on this list.

6.  SERPStat

Serpstat provides a variety of different SEO tools. Originally a simple keyword search tool, it has now developed into a multi-functional website analysis tool. Although it has many functions, it is still very easy to use. Just enter the URL and the tool will generate a traffic report. 

There are traffic inspection functions and tools for analyzing backlinks, site audits, and rating tracking. The traffic analysis function provides you with a variety of useful data about the website, including the natural and paid keywords that drive traffic, the average number of visitors the site receives each month, and the pages that get the most traffic. 

You can also find trend information to understand how your website’s ranking, traffic, and keywords have changed over time. 

The premium plan starts at $69 per month and gives you access to all the data provided by the tool. 

7.  MonsterInsights

If you want to analyze your own traffic, you should only use Google Analytics. However, setting up Google Analytics yourself and analyzing your own data can be difficult. 

However, with MonsterInsights, which is the best Google Analytics WordPress plugin used by more than 3 million websites (including Microsoft, Yelp, PlayStation, etc.) you can easily set up Google Analytics in WordPress and view traffic data directly on the WordPress dashboard. 

You can view the performance of your posts, pages, homepage, etc. This will help you understand user behavior and help you grow your blog easier.

In Conclusion

Tracking your website performance is of paramount importance for any website because you cannot grow if you don’t even know how your website is performing. With any of these web traffic tools, you should be able to track your website traffic and measure its performance with ease.

At this point, you must have what website traffic is, how to get web traffic to your website, and also how to track it. We will test some of all you have learned in our next class.


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