Ahrefs<\/a>, we found that they were not ranking for certain keywords and many pages had poor on-page optimization. Their blog content was also not high-quality enough to rank them on Google’s first page.<\/span><\/p>\nTheir Google My Business profile also had a loose structure, which led to low search visibility in Google’s Local Finder.<\/span><\/p>\nThe Primary Objective<\/span><\/h2>\nThis SEO case study had one goal: to get websites ranked higher in search results. We wanted to increase search visibility for keywords that would bring in the most clients.<\/span><\/p>\nIt was a content-driven strategy to increase revenue. The goal was to build awareness and drive traffic using keywords to rank for content that satisfied users at the informational\/research stage as well as the buyer stage.<\/span><\/p>\nSEO Strategy explained<\/span><\/h2>\nCompetitive analysis work was done on the most popular websites in the niche. To create a website that is more competitive, we had to determine how the competition achieved its top ranking in terms of content, site structure, optimization, and link-building strategy.<\/span><\/p>\nW performed keyword research to determine what content to publish to drive the most traffic and that had the most buyer potential.<\/span> Also, we performed a content audit to identify pages that could be improved for better rankings.<\/span><\/p>\nOur SEO strategy touched on the following:<\/span><\/h2>\nOn-page optimization\u00a0<\/span><\/h3>\n\n- Meta tag optimization<\/span><\/li>\n
- Titles<\/span><\/li>\n
- URL structural analysis<\/span><\/li>\n
- Internal Linking strategy<\/span><\/li>\n
- H tags<\/span><\/li>\n
- Canonical References<\/span><\/li>\n
- Outbound links<\/span><\/li>\n
- Schema<\/span><\/li>\n
- Structured data markup<\/span><\/li>\n
- HTML\/CSS\/JavaScript code cleanup<\/span><\/li>\n
- Optimizing SERP features<\/span><\/li>\n
- Optimizing page speed<\/span><\/li>\n
- Mobile optimization<\/span><\/li>\n
- 301 redirections<\/span><\/li>\n
- Correct 404 errors<\/span><\/li>\n
- Robots.txt Review<\/span><\/li>\n
- Submission of sitemaps<\/span><\/li>\n
- Google Analytics<\/span><\/li>\n
- Submit to Google Search Console<\/span><\/li>\n
- Google My Business Optimization<\/span><\/li>\n<\/ul>\n
Backlink strategy<\/span><\/h3>\nThe backlink strategy consisted mainly of citations and directory links when we started working for the client. We began with:<\/span><\/p>\n\n- Removal of toxic links<\/span><\/li>\n
- Local and niche citations<\/span><\/li>\n
- Links from niche blogs<\/span><\/li>\n
- High-quality links from websites with appropriate themes<\/span><\/li>\n<\/ul>\n
Our SEO Case Study Results\u00a0<\/span><\/h2>\nOur client saw nearly double the traffic in several categories between the third- and fourth months compared to the previous year.<\/span><\/p>\nOur client was able to rank for 700 keywords, as opposed to its previous 300, and his position on the first pages for multiple search terms improved.<\/span><\/p>\nThe organic traffic to the website was almost doubled compared with the same period last year. The previous period saw 7744 visits to the website, which has now seen 13,521 visitors.<\/span><\/p>\n<\/p>\n
The results were delivered to this client in 4 months. However, the time it took to see them all is somewhere between six and nine months.<\/span><\/p>\nIMarena can be a great choice for your business when you are looking to invest in a marketing strategy that delivers results.<\/span>[\/vc_column_text][vc_row_inner content_placement=”middle” css=”.vc_custom_1629473692494{margin-top: 20px !important;margin-right: 0px !important;margin-bottom: 20px !important;margin-left: 0px !important;border-top-width: 2px !important;border-bottom-width: 2px !important;padding-top: 0px !important;padding-bottom: 25px !important;background-color: #e4d3ed !important;border-top-color: #7719aa !important;border-top-style: solid !important;border-bottom-color: #7719aa !important;border-bottom-style: solid !important;}”][vc_column_inner][vc_widget_sidebar sidebar_id=”cs-7″ el_id=”consult-sidebar”][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”middle” disable_element=”yes” el_id=”lesson” css=”.vc_custom_1629734427475{margin-top: 20px !important;margin-right: 0px !important;margin-bottom: 20px !important;margin-left: 0px !important;border-bottom-width: 2px !important;padding-top: 0px !important;padding-bottom: 25px !important;border-bottom-color: #7719aa !important;border-bottom-style: solid !important;}”][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fas fa-cogs” color=”custom” size=”xl” custom_color=”#7719aa” css=”.vc_custom_1629368100485{margin: 0px !important;}”][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text css=”.vc_custom_1629482397918{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;}”]<\/p>\nOUR FREE WEB TRAFFIC TRAINING COURSE OUTLINE<\/h3>\n
Download the complete outline of our free website traffic training course[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][mvc_advanced_button align=”flex-end” btn_text=”DOWNLOAD” btn_size=”16″ google_fonts=”font_family:Cabin%3Aregular%2Citalic%2C500%2C500italic%2C600%2C600italic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal” btn_clr=”#ffffff” btn_bg=”#7719aa”][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”middle” disable_element=”yes” el_id=”lesson” css=”.vc_custom_1629734415569{margin-top: 20px !important;margin-right: 0px !important;margin-bottom: 20px !important;margin-left: 0px !important;border-bottom-width: 2px !important;padding-top: 0px !important;padding-bottom: 25px !important;}”][vc_column_inner width=”1\/3″][vc_icon icon_fontawesome=”fas fa-cogs” color=”custom” size=”xl” custom_color=”#7719aa” css=”.vc_custom_1629368100485{margin: 0px !important;}”][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text css=”.vc_custom_1629482571258{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;}”]<\/p>\n
PERSONAL TRAINING GOAL TRACKER WORKSHEET<\/h3>\n
Stay on track and be sure to finish the course with this personal goal tracker worksheet.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][mvc_advanced_button align=”flex-end” btn_text=”DOWNLOAD” btn_size=”16″ google_fonts=”font_family:Cabin%3Aregular%2Citalic%2C500%2C500italic%2C600%2C600italic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal” btn_clr=”#ffffff” btn_bg=”#7719aa”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_section full_width=”stretch_row” css=”.vc_custom_1629473324280{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;background-color: #e4d3ed !important;border-left-color: #7719aa !important;border-left-style: solid !important;border-right-color: #7719aa !important;border-right-style: solid !important;border-top-color: #7719aa !important;border-top-style: solid !important;border-bottom-color: #7719aa !important;border-bottom-style: solid !important;}” el_id=”scroll-form”][vc_row content_placement=”middle”][vc_column][vc_column_text]<\/p>\n
DOWNLOAD THE PRINT COPY TO TAKE THE WEB TRAFFIC DEMYSTIFIED WITH YOU<\/strong><\/p>\n[\/vc_column_text][vc_column_text]<\/p>\n