It\u2019s hard to find things that won\u2019t sell online
\nJEFF BEZOS<\/p><\/blockquote>\n
From 1.1 billion people in 2005, the number of internet users worldwide grew<\/a> to 3.97 billion in 2019. 79% of adult Americans use the internet. Due to FOMO (fear of missing out), companies and individuals will continue to stay connected on the internet in order not to miss out on what others are up to. 60% of Millennials make reactive purchases due to FOMO<\/a>. The average US Internet user views 2,750 web pages per month. 1 in 3 US consumers spends three or more hours online every day.<\/p>\n With these staggering stats, it becomes inevitable that serious businesses MUST be developed and use a digital marketing strategy in order to stay afloat. According to a 2014 research<\/a>, e-businesses are not only a trend; they represent a revolutionary approach to the “making business” concept. Because they failed to embrace<\/a> online business strategy, some businesses have died<\/a>, and many other things are being changed forever<\/a>.<\/p>\n Digital marketing, often known as online marketing or internet marketing,, is the promotion of brands through the use of the internet and other types of digital communication to interact with potential clients. This comprises text and multimedia messaging as a marketing channel in addition to email, social media, and web-based advertising.<\/p>\n In its simplest form, digital marketing refers to marketing efforts carried out over the internet, it revolves around using the internet to reach consumers of goods and services.<\/p>\n Different experts have given various angles to digital marketing meaning because it is broad and involves different strategies geared towards the same goal – reach, connect, and transact with potential clients over the internet.<\/p>\n With faster internet and as mobile phone becomes more powerful, internet marketing trends<\/a> have evolved. You can do almost every kind of business over the internet.<\/p>\n The advantages of online marketing are enormous, but the single most important is the enormous reach and the ability for you to attract higher-quality traffic. Targeting specific leads allows you to generate traffic to your company’s media. Prospects can be selectively targeted based on various qualities.<\/p>\n From the comfort of your home, you can reach and be doing business within hours with clients from opposite parts of the world. As a result, the importance of digital marketing during covid in 2020 and beyond has skyrocketed.<\/p>\n Those who ask Why digital marketing is important for startups or traditional businesses soon wonder how their businesses had survived without it\u2014the ability to reach an enormous audience cheaper and faster. The following are some of the main importance and advantages of internet marketing for your brands or business.<\/p>\n The several ways to learn digital marketing, include:<\/p>\n Internet marketing is a very elaborate field and requires a planned and concise execution, following the standard practices. There are no shortcuts on How to Learn digital marketing.<\/p>\n Even as there is an enormous audience out there, understand that you are up in competition against the rest of the world. So you have to take a world standard approach towards your training. That does not automatically translate to huge sums though.<\/p>\n Work with knowledgeable and experienced Digital Marketers<\/strong> – There is no substitute for experience. You need to be tutored by an experienced digital marketer for you to succeed.<\/p>\n Start your own marketing blog<\/strong> – this will enable you to experiment and track the results of the things you learn.<\/p>\n Learn the basics of digital marketing<\/strong> – There is no shortcut or high-speed way. you start from the foundation and climb.<\/p>\n Get a google digital marketing certificate<\/strong> – while this is not important, especially if you want to be self-employed, but it all adds to your digital marketing resume.<\/p>\n Practice nonstop<\/strong> – Digital marketing evolves, and you can’t afford to be left behind and, of course, Never stop learning. Your road to success in digital marketing training is a nonstop one.<\/p>\n Though there are ways on how to learn digital marketing for free, the expert knowledge has to come from an internet marketing expert. He or she will run you through how to learn digital marketing online.<\/p>\n There are different digital marketing courses that you can learn to improve your knowledge in the field. We will look at them.<\/p>\n Similar to traditional marketing<\/a>, there are also strategies involved in internet marketing. When clearly mapped out and followed diligently, you will succeed in your quest for online business success.<\/p>\n Digital marketing strategy is an outline plan of success for your business to achieve its set out marketing goals via online channels such as organic search, social media, paid advertisements, and other web-based media. It involves deciding the channels, budget, tactics, and more, all focused on ensuring online business success for the business.<\/p>\n Some online agencies can provide digital marketing strategy templates for their clients to make things easier. It makes even includes a real-life digital marketing plan<\/a> example framework in pdf to make things easier. This is most important in a b2b type of arrangement.<\/p>\n Here are the main digital marketing examples that can be deployed to make success in your online business:<\/p>\n Search Engine Optimization (SEO) is the practice of increasing the number of visitors to a website by ensuring that the site appears near the top of the list of results returned by a search engine.<\/p>\n This leads to more un-paid or organic traffic from these search engines since there will be better visibility for relevant searches.<\/p>\n If you are trying to grow your qualified search traffic, you have to combine your content marketing with your SEO efforts. \u2013 Neil Patel<\/p><\/blockquote>\n There are 2 major branches of SEO: Here are the on-page factors that you have to optimize in order for the web page to score higher:<\/p>\n Site factors<\/strong>: These are factors that have to do with the website as a whole<\/p>\n Domain factors<\/strong>: These are factors that have to do with the age, registration, and hosting of the domain.<\/p>\n They are –<\/p>\n To rank higher, you also need some help and effort from outside of your website. Here are those factors:<\/p>\n Links related<\/strong>: These are off-page factors that have to do with links pointing back to the domain<\/p>\n In IM, Content marketing refers to strategies geared toward creating and distributing relevant digital content with the aim of attracting the audience. These audiences are then guided through a kind of digital funnel that ends with them executing the aims of the website owner.<\/p>\n Utilizing various formats, content marketing offers its audience useful insight and valuable information related to their interest.<\/p>\n Longer content helps you rank better for your target keyword and brings in more long-tail traffic \u2026 a win-win – Brian Dean<\/p><\/blockquote>\n Deployed in the forms of videos, audio, graphics, blog articles, ebooks<\/a>, and social media posts, amongst others, these content are engaging enough to lead the audience on the desired path.<\/p>\n There are different types of digital content marketing strategies, and they include:<\/p>\n Blog posts are self-published diary-style information or journals hosted on the internet. Usually appearing in reverse order, with the newer posts coming on top. Bloggers use blogs to share their opinions and views on topical issues.<\/p>\n Blogging with the right content writing tools<\/a> take various forms, mostly in written form, but includes videos, case studies, etc.<\/p>\n In the world of internet marketing, there are basically 4 types of blogs, and they are self-explanatory:<\/p>\n Video content can be described as any format of content that is made of motion pictures.<\/p>\n Marketing videos<\/a> include vlogs (video blogs), live videos, video testimonials, animated GIFs, webinars, and presentations.<\/p>\n Videos as a form of content have been shown to be very successful in internet marketing, drawing, and keeping traffic long on your website.<\/p>\n This is imagery made for easy understanding that displays a collection of charts, images, and little texts. It is usually presented in a mini-story chronology for easy understanding.<\/p>\n A case study is a detailed, evidence-based study of a subject. This can be a phenomenon, person, organization, event, or place, etc. It involves a meticulous and systemic investigation, which will prove that the method actually works in a particular way.<\/p>\n In IM, case studies are very valuable because others refer to it as a proven working method for the topic under review.<\/p>\n An electronic book, popularly known as an ebook<\/a>, is an uneditable digital format of a book that was formatted to be read on digital devices like computers, mobile phones, or ebook readers. It consists of texts and images.<\/p>\n An e-courses is a self-paced electronic or online training course. They are formatted to be used on digital devices for training and educational purposes. It can be pre-recorded or presented live over the internet. There may be options to pause and continue the study at a later time.<\/p>\n In IM, user-generated content (UGC) is any form of online content domiciled under a brand’s marketing channels that were created by others who are not part of the business.<\/p>\n It can come in various formats, including text, images, videos, audio, or a combination of all. In addition, UGC can come in any or all of the following forms:<\/p>\n Social media posts are web content placed on social media platforms. In IM, it usually is done to attract and engage clients to be loyal to the brand.<\/p>\n These social media platforms include Facebook, Twitter, Instagram, etc., and come in forms similar to UGC above.<\/p>\n Checklists in IM are a standardized lists containing things or steps that can be checked off as done, mostly repetitively.<\/p>\n The idea is to mark each as soon as it’s finished, so you are only left with uncompleted tasks.<\/p>\n Communication checklists which essentially outline levels of communications in an organization;<\/p>\n Procedural checklists outline steps that must be religiously followed in that order. This type is used in the aviation industry;<\/p>\n Project checklists outline tasks that must be completed in a project to succeed.<\/p>\n Checklists enable people to remain focused and on track without requiring them to memorize the steps required to get tasks done<\/a>.<\/p>\n There are other types of content marketing strategies within them, but they all fall within these major content marketing outlines.<\/p>\n There are content marketing institutes that train people on specific types of content marketing, and they have a list of content marketing courses on offer.<\/p>\n In an organization, the person that takes charge of content marketing is called the content marketing manager. Such a person is tasked with overseeing all the content marketing jobs within the organization.<\/p>\n In the area of advantage, the benefits of content marketing cannot be overemphasized, but it has shown to be the single most important way to attract and retain clients.<\/p>\n Social media marketing (SMM) refers to the use of social media websites, networks, or platforms to market or promote the products or services of an individual or company.<\/p>\n Individuals or companies use the power of social engagement that social media provides to keep their existing clients and capture new ones.<\/p>\n When you find your own voice for you or your brand, that’s when your content is going to be the best – Peg Fitzpatrick<\/p><\/blockquote>\n In today’s world, social media is the buzz. People spend so much time on the platforms that you are sure to meet them if done right.<\/p>\n Here are some benefits and importance of social media marketing<\/p>\n In carrying out social media marketing, you must use social media networks. Here are the various types of social networks:<\/p>\n Social networking sites<\/strong> Social review sites<\/strong> Image sharing sites<\/strong> Video hosting sites<\/strong> Community blogs<\/strong> Discussion sites<\/strong> Just like real-world marketing, social media marketing employs some unique strategies in order to succeed. Here are Elements of an Effective Social Media Marketing Strategy<\/p>\n Digital advertising (also known as online advertising) is a type of marketing that uses digital channels to advertise businesses, products, or services, such as websites, streaming videos, and so on. Text, image, audio, and video are all examples of digital ads.<\/p>\n This can be websites, social media, search engines, and other online mediums. They are targeted at and lead through various stages of the buying pathway.<\/p>\n You can\u2019t wait for customers to come to you. You have to figure out where they are, go there and drag them back to your store. Paul Graham<\/p><\/blockquote>\n Because the internet is where most people spend more time, it becomes necessary to target them online, and digital advertising is one strategy to reach out faster.<\/p>\n Reaches Laser Targeted Audience: One of the main advantages of digital advertising is that you will be able to niche down<\/a> on your audience’s interest and target them with precision.<\/p>\n Provides Measurable Results: You will be able to analyze your results and get to know how well your ads are performing.<\/p>\n Supports Every Ad Budget: Major Ad companies like Google and Facebook support budgets as low as $1 per day.<\/p>\n Delivers Instant Result: Once set up properly, most ads start delivering results ASAP.<\/p>\n There are 6 main types of digital advertising, and each plays an important role, as well as is suited to specific circumstances of the marketing process. They include:<\/p>\n These include all forms of advertising delivered over social media. They include social media platforms like:<\/p>\n Native advertising is any advertising that is made to match the form and function of the host platform. It’s, in fact, paid content. Examples include:<\/p>\n Search Engine Marketing or SEM is a form of paid digital marketing that increases brand visibility by making it appear on search engine results pages (SERPs).<\/p>\n Because people go to search engines for practically all forms of research, they are bound to see these ads that dynamically appear based on the terms searched.<\/p>\n The most popular search engines are:<\/p>\n Influencer marketing is the use of influencers (people who are popular in a given niche) to endorse or mention a brand to their dedicated online followers.<\/p>\n Also known as influencer marketing. It’s a digital marketing strategy that is very popular on social media, where the influencers have large followership.<\/p>\n Email marketing is the use of emails in marketing to promote a company’s products and services and to incentivize customer loyalty. It is a type of marketing in which you can inform clients on your email list about new items, promotions, and other services.<\/p>\n Based on 2018 data, email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing.<\/p>\n Email marketing is a highly effective digital marketing strategy for sending emails to prospects and customers. Effective marketing.<\/p>\n In the time it took you to read this sentence 20m emails have been sent. \u2013 John Watton<\/p><\/blockquote>\n Email marketing helps you connect with your audience to promote your brand and increase sales.<\/p>\n There are basically 3 main types of email marketing, and other forms fall under these 3 broad types. They include:<\/p>\n These are emails that promote a product or service to your subscribers. It is best used when you are launching a new product or want to revamp an old product.<\/p>\n Informational emails are mostly emails you send to provide more information on your business.\u00a0 You could use this opportunity to explain in detail the benefits of using a product or service. When sending information emails, you don\u2019t need to hard-sell any product to your subscribers.<\/p>\n Transactional emails are emails sent as a result of a transaction between the subscriber and the business. Examples of transactional emails include account creation emails, invoice notifications, etc. Most transactional emails are automated.<\/p>\n There are two basic things you need to start email marketing:<\/p>\n To successfully run an email campaign, you will pass through the following phases:<\/p>\n Phase I: Get permission<\/em><\/strong> – This means the subscriber has to willingly give you his email address on his own. Some software enforces this even more with their double-opt-in feature. This way, after a subscriber enters his email address in the form, he would be automatically sent a confirmation email where he will have to confirm that he wants to receive emails from you.<\/p>\n Phase II: Follow through with great content: <\/em><\/strong>After the 1st phase, you will have to follow through by sending great content that will be of benefit to the subscriber. If you used a lead magnet to attract the customer, this is the best time to send what you promised. If you didn\u2019t use a lead magnet, still make sure you send some content that the subscriber will value.<\/p>\n Phase III: Analytics and segmentation<\/em><\/strong>: Once you send your first email campaign, you should monitor its performance using the software\u2019s analytical tools. Most email marketing software comes with analytical tools to monitor, the Open-Rate, Click-Through-Rate (CTR), and more.<\/p>\n You may also need to segment your email list so that your marketing campaigns will be more targeted.<\/p>\n Simply put, eCommerce stands for the art of buying and selling online. The term eCommerce simply means \u201celectronic commerce.\u201d Some popular eCommerce stores are Amazon, Aliexpress, and Jumia in Nigeria.<\/p>\n However, not that there are other subtle eCommerce activities that we hardly categorize as eCommerce because it could be that the website is only selling a subscription service or a single product, unlike the bigger stores with multiple products.<\/p>\n There are six traditional models of eCommerce, and they are:<\/p>\n This type of eCommerce business model deals with transactions made directly between a business and the consumer. This is one of the most popular eCommerce business models available online. And one of such is Amazon and Jumia. For example, when you buy a phone from Jumia, you have performed a B2C transaction.<\/p>\n This is another eCommerce business model where a business sells to another business. For instance, a manufacturer can sell to a wholesaler; a wholesaler can sell to a retailer. These are all businesses making transactions amongst themselves. B2B sales are common with the sale of raw materials or products that are needed to be repackaged before being sold to the final consumers.<\/p>\n C2B model exists where consumers sell their services or products to businesses. One of such in Nigeria is the sale of cans, clothes, and shoes we no longer use to businessmen who repackage and resell them or recycle them. Another example is the royalty stock photo collection like ShutterStock, where individuals upload their photos and professional graphic designers buy the rights to use their image for their design work.<\/p>\n I don\u2019t create companies for the sake of creating companies, but to get things done.\u201d \u2013 Elon Musk<\/p><\/blockquote>\n C2C is a business model where a consumer sells to another consumer. This can be said to be one of the earliest forms of eCommerce, as mankind practiced trade-by-barter before currencies were introduced. Today, C2C has developed into digital forms, as we can see on eBay, and even Amazon, where people can list their properties, e.g., books, phones, etc., and sell it directly to other consumers.<\/p>\n B2A is an eCommerce model where businesses serve administrations. For instance, a law firm (business) handles the legal documents of a university (administration).<\/p>\n C2A is an eCommerce model where consumers sell to the administration. Such services could be online consulting for education, online tax preparation, etc.<\/p>\n This is a fulfillment model where the seller makes his product or service directly available to the consumer after purchase. Most digital products follow the DTC fulfillment model and are delivered to the consumer almost instantly.<\/p>\n The DTC fulfillment model can also be known as the Self-fulfillment model. This is because businesses that use this model fulfill the orders themselves without the interference of any third party.<\/p>\n Most businesses that use the DTC model are either small or medium businesses with a lower volume of orders.<\/p>\n He takes the orders for a seller selling physical products and forwards them to the consumer via a courier service.<\/p>\n When the orders become too cumbersome to handle, that’s where 3rd Party fulfillment services come in.<\/p>\n 3rd Party fulfillment model occurs when a business engages the services of a logistics company to handle both sorting, packaging, and shipping of their customer’s orders. An example of such service is ShipRocket.<\/p>\n Dropshipping fulfillment model is a method where the fulfillment is done by the manufacturer to the consumer at the retailer’s request without the consumer knowing it came from the manufacturer.<\/p>\n This is because in dropshipping<\/a>, the seller or retailer picks products from a manufacturer and displays it online as though they were his while increasing the price to make a profit on the sale. It advertises the goods at their price to the consumer, and when the consumer makes a purchase, the retailer pays the manufacturer and feeds the manufacturer with the consumer’s shipping details. The manufacturer then ships directly to the consumer.<\/p>\n The main benefit of dropshipping for the retailer is that you don\u2019t have to keep any inventory in stock, or purchase products before selling them. Also, you don’t have to handle the shipping logistics. However, retailers need to be careful in getting a trustworthy manufacturer that won’t delay the fulfillment of the products. This is to avoid your support team being bugged by too many angry customers whose shipments are delayed or not delivered.<\/p>\n There are two major types of eCommerce platforms and are – hosted and self-hosted eCommerce platforms.<\/p>\n A hosted eCommerce platform is such that takes care of everything you will ever need in an eCommerce business. From the hosting to the design, to the shopping cart, you can handle any technical issue for your ecom store.<\/p>\n Most hosted e-commerce platforms are easy to use and are made with the beginner in mind.<\/p>\n An example of such hosted platform is Shopify, Big Commerce, and Volusion.<\/p>\n To operate a hosted eCommerce platform, you only need to subscribe to the service as most ecom hosting platforms operate the SaaS business model. So you will most likely be on a subscription, but the good thing about it is that what you pay to run your store per month is fixed, unlike operating a self-hosted ecom store.<\/p>\n Some benefits of using a hosted e-commerce platform are:<\/p>\n Just as most things that have an advantage also have their own limitations, this explanation will not be complete without looking at the limitations of a hosted eCommerce platform.<\/p>\n Just as their name implies, self-hosted eCommerce platforms are hosted by you.<\/p>\n It is you who finds and registers with a web hosting company, designs your site, and manages all your store data. You handle by yourself all the technical issues in your ecom store.<\/p>\n The money spent to set up a self-hosted ecom store can be minimal compared to that of the hosted ecom store depending on the resources you chose to use for your store.<\/p>\n Most times, the money you will spend to use a self-hosted eCommerce platform will mostly be the one you spend on setting up your own server on the cloud. Luckily, many good web hosting companies with good support can help you set it up for free if you choose to host with them.<\/p>\n Also, other than setting up your server, most eCommerce applications for self-hosted eCommerce stores are usually free and open source or come at a minimal cost.<\/p>\n Popular examples of a self-hosted eCommerce platform are – Woocommerce, Magento, Opencart, Prestashop, etc.<\/p>\n In this section, we will be looking at some of the things you need to know about web design as an integral part of digital marketing.<\/p>\n Web design refers to the process of creating websites.<\/span>\u00a0It encompasses many aspects like webpage layouts and content production, graphic design, and so on.<\/span><\/p>\n Currently, there are over 1.86 million websites online and more than 4.6 billion internet users.<\/span>\u00a0This means that people are already using the internet to their advantage. You will too at the end of this section, you should be able to create functional websites as well as basic landing or sales pages.<\/span><\/p>\n When creating a website, you should look out for the following essential elements.<\/p>\n Your website is the center of your digital eco-system, like a brick and mortar location, the experience matters once a customer enters, just as much as the perception they have of you before they walk through the door. \u2015 Leland Dieno<\/p><\/blockquote>\n Over 70% of the world’s internet users access the internet using their mobile phones. This calls for much importance to be given to how responsive a website design is. A good web design will be optimized to look good both on mobile, and desktop devices.<\/p>\n A good combination of colors can draw users in, but bad combinations can distract them. <\/span>You can enhance the user experience by choosing complementary colors.<\/span><\/p>\n A website should not have more than 3 colors as that will be too distracting. However, it can have different tones of the same color as long as it is balanced.<\/span><\/p>\n The homepage should be as simple and uncluttered as possible. Focus on making the important elements stand out and the message of your website should be clear at a glance.<\/p>\n Use legible type fonts only. Also, it is advised to use 1 or two type fonts on a website. Too many type fonts will make your website look unprofessional.<\/p>\n Whatever you do, pay attention to the pages speed of your website. No one likes a slow website – not even Google.<\/p>\n Make sure the main pages on your website are easily navigated by making them accessible on your menu bar. Some of the important pages are – Home, Blog, About, Services, and Contact pages. Those can be in the primary menu section. Whereas your Policy, Terms, and Disclosures can be placed in the footer section.<\/p>\n Make sure your website is search engine friendly<\/a> so that it can easily be discovered by search engines and also get ranked. This will help your business get more exposure and traffic.<\/p>\n Images play a very vital role in website design. Be sure that they are of high quality and dimensions. Also, make sure that their size in MB is not too much as a heavy image will eventually slow down your website.<\/p>\n Also, optimize your images and videos to be easily discovered by search engines.<\/p>\n This is where you answer the question, “What do I want to achieve with my website?” Before you start creating a website, you must have an idea of what you want it to accomplish.<\/span>\u00a0These objectives will help you to align all actions on your website to reach these goals.<\/span><\/p>\n Your website’s brand identity includes your website’s logo, colors, and typography.<\/span>\u00a0These have a significant impact on the brand’s identity so you need to be careful when choosing and creating them.<\/span>\u00a0Make sure your logo is consistent with your brand.<\/span>\u00a0Also, learn\u00a0about color psychology<\/a>\u00a0to understand how to choose a good color combination for your website.<\/span>\u00a0It’s also good to understand that\u00a0different colors might mean different things<\/a>\u00a0so that you can choose one that is most appropriate for your brand.<\/span><\/p>\n No longer do you have to know web programming languages in order to create a website.<\/span>\u00a0There are many web platforms that you can use to build a website.<\/span><\/p>\n I looked up recent statistics from\u00a0BuiltWith<\/a> and W3 Techs to better understand which web platform is most popular.<\/span><\/span><\/p>\n Have a look at this graph.<\/span><\/span><\/p>\n As you can see, W<\/span>ordPress is used by nearly half of all websites.<\/span><\/p>\nWhat is Digital Marketing?<\/h2>\n
Why Is Online Marketing Important?<\/h2>\n
![\"digital](\"https:\/\/imarena.net\/wp-content\/uploads\/2021\/03\/digital-marketing-statistics-imarena.net_-300x158.png\")
<\/p>\n\n
How to Learn Internet Marketing<\/h2>\n
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Here Are Some Tips On How To Learn Digital Marketing:<\/h3>\n
Digital Marketing Course<\/h3>\n
Digital Marketing Strategy<\/h2>\n
What is a Digital Marketing Strategy?<\/h3>\n
![\"Digital](\"https:\/\/imarena.net\/wp-content\/uploads\/2021\/03\/Digital-Marketing-101-quotes-300x296.jpg\")
<\/p>\nDigital marketing strategy examples<\/h4>\n
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Search Engine Optimization (SEO)<\/h2>\n
![\"Digital](\"https:\/\/imarena.net\/wp-content\/uploads\/2021\/03\/Digital-marketing-seo-scaled.jpg\")
<\/p>\n
\nOn-page SEO<\/a> refers to every SEO effort done within the website itself
\noff-page SEO<\/a>, which refers to all SEO efforts outside the website.<\/p>\nOn-page SEO factors<\/strong>:<\/h3>\n
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Off-Page SEO factors<\/h3>\n
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Content Marketing<\/h2>\n
![\"content-marketing-digital-marketing\"](\"https:\/\/imarena.net\/wp-content\/uploads\/2021\/03\/content-marketing-digital-marketing.jpg\")
<\/p>\nTypes of Content Marketing strategy<\/h3>\n
Blogging<\/h4>\n
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Videos<\/h4>\n
Infographics<\/h4>\n
Case Studies<\/h4>\n
eBooks<\/h4>\n
e-Courses<\/h4>\n
User-generated content<\/h4>\n
Other user-generated contents include:<\/h5>\n
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Social media posts<\/h4>\n
Checklists<\/h4>\n
Different types of checklists include:<\/h5>\n
Other Forms of Content Strategy Include:<\/h4>\n
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Social Media Marketing<\/h2>\n
![\"social](\"https:\/\/imarena.net\/wp-content\/uploads\/2021\/03\/social-media-marketing-1.jpg\")
<\/p>\nBenefits and Importance of Social Media Marketing<\/h3>\n
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Types of social media marketing sites<\/h3>\n
\nJack of all trades. does a bit of everything, e.g. Facebook<\/p>\n
\nReview sites like Yelp and TripAdvisor display reviews from community members for all sorts of locations and experiences.<\/p>\n
\nUsers create, curate, and share unique images that spark conversation and speak for themselves, e.g. Pinterest<\/p>\n
\nUsers create, curate, and share unique images that spark conversation and speak for themselves, e.g. youtube<\/p>\n
\nplatforms like Medium and Tumblr give people a space to express their thoughts and help connect them with readers.<\/p>\n
\ndiscussion sites like Reddit and Quora are specifically designed to spark a conversation<\/p>\nSocial Media Marketing Strategy<\/h3>\n
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Digital Advertising<\/h2>\n
![\"ppc](\"https:\/\/imarena.net\/wp-content\/uploads\/2021\/03\/ppc-advertising-digital-marketing-1.jpg\")
<\/p>\nForms of digital advertising<\/h3>\n
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Advantages of Digital Advertising<\/h3>\n
Types of Digital Advertising<\/h3>\n
Social Media Advertising SMM<\/h4>\n
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Native Advertising<\/h4>\n
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Search Engine Marketing (SEM)<\/h4>\n
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Influencer Marketing<\/h4>\n
Email Marketing<\/h2>\n
![\"email](\"https:\/\/imarena.net\/wp-content\/uploads\/2021\/03\/email-marketing.jpg\")
<\/p>\nBenefits of Email Marketing<\/strong><\/h3>\n
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Types of marketing emails<\/strong><\/h3>\n
Promotional emails:<\/strong><\/h4>\n
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Information emails<\/strong>:<\/h4>\n
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Transactional emails<\/strong>:<\/h4>\n
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Why email marketing is important<\/strong><\/h3>\n
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What you need to start email marketing<\/strong><\/h3>\n
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Phases Of An Email Campaign<\/strong><\/h3>\n
Ecommerce<\/h2>\n
![\"ecommerce](\"https:\/\/imarena.net\/wp-content\/uploads\/2021\/03\/e-commerce-shop-online-digital-marketing-scaled.jpg\")
<\/p>\nSix Traditional Models Of Ecommerce<\/h3>\n
B2C (Business-to-Consumer):<\/strong><\/h4>\n
B2B (Business-to-Business):<\/strong><\/h4>\n
C2B (Consumer-to-Business):<\/strong><\/h4>\n
C2C (Consumer-to-Consumer):<\/strong><\/h4>\n
B2A (Business-to-Administration):<\/strong><\/h4>\n
C2A (Consumer-to-Administration):<\/strong><\/h4>\n
Ecommerce Fulfillment Models<\/h3>\n
Direct-to-consumer (DTC)<\/h4>\n
3rd Party Fulfillment Models<\/strong><\/h4>\n
Dropshipping<\/strong><\/h4>\n
Types of Ecommerce Platforms<\/h3>\n
Hosted ECommerce Platforms<\/h4>\n
Advantages of using a hosted eCommerce platform<\/h5>\n
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Disadvantages of using a hosted eCommerce platform<\/h5>\n
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Self-Hosted ECommerce Platforms<\/h4>\n
Website Design<\/h2>\n
![\"\"](\"https:\/\/imarena.net\/wp-content\/uploads\/2021\/03\/essentials-of-a-good-web-design-2-scaled.jpg\")
<\/p>\nWhat is web design?<\/h3>\n
The Essentials of a Good Web Design<\/span><\/h3>\n
1.\u00a0 A responsive web design<\/h4>\n
2. Good Color Psychology<\/span><\/h4>\n
3. Simple Homepage<\/h4>\n
4. Type fonts<\/h4>\n
5.\u00a0 Page speed<\/h4>\n
6.\u00a0 Easy Navigation<\/h4>\n
7.\u00a0 Search Engine Friedly<\/h4>\n
8.\u00a0 Optimized Images and Videos<\/h4>\n
How to Create a Website<\/span><\/h3>\n
1.<\/span>\u00a0Determine Your Website Objectives<\/span><\/h4>\n
2.<\/span>\u00a0Build Your Website Brand<\/span><\/h4>\n
3.<\/span>\u00a0Select a web platform<\/span><\/h4>\n
![\"GLOBAL](\"https:\/\/imarena.net\/wp-content\/uploads\/2021\/03\/GLOBAL-WEBSITES-CMS-MARKET-SHARE-DISTRIBUTION-2.jpg\")
<\/p>\nWhat makes WordPress different from other options?<\/span><\/span><\/h4>\n
1.<\/span>\u00a0