{"id":2683,"date":"2022-04-08T10:33:15","date_gmt":"2022-04-08T09:33:15","guid":{"rendered":"https:\/\/imarena.net\/?p=2683"},"modified":"2023-04-18T04:24:06","modified_gmt":"2023-04-18T03:24:06","slug":"lead-generation-strategies-guide-tools-process","status":"publish","type":"post","link":"https:\/\/imarena.net\/lead-generation-strategies-guide-tools-process\/","title":{"rendered":"Lead Generation Strategies: A Guide to Working Tools and Process"},"content":{"rendered":"
Businesses and marketers alike are always seeking new ways to generate high-quality leads. But how can you know which lead generation strategies work best for your business? It comes down to trial and error, but with so many tactics out there, where do you start?\u00a0<\/span><\/p>\n In this blog post, I’ll be sharing some of the most effective lead generation strategies, tools, and processes that have been used by small businesses over the last few years to get more leads for their business.<\/span><\/p>\n But first, let us acquaint ourselves with what is considered a business lead.<\/span><\/p>\n A lead refers to the contact with a potential customer who shows a level of interest in your business. In one form or the other, this potential customer indicated an interest in what your business offers is known as a “lead.”\u00a0<\/span><\/p>\n Depending on the organization, the interpretation of the term “lead” may vary. For example, for some businesses, a “lead” is someone that makes contact with a business to make an inquiry or partake in a freebie, while some other companies will consider a lead to be one that has made a purchase or turned into a client.\u00a0<\/span><\/p>\n In any case, we can all agree that a lead can be considered to be a potential customer who may or may not have made a purchase. Therefore, the more leads you have, the more sales you can make. Hence, sales teams are responsible for getting a good number of leads in order to maintain a good number of sales.<\/span><\/p>\n Let’s take the point home with this example – let’s say you take an online survey to learn more about getting insurance for your car. A day later, you will receive an email from the same insurance company asking you to get insurance for your car. The process would be a lot less intrusive than if they had called or emailed you out of the blue without knowing if you would take the car insurance plan or not. That’s how it is to be a lead. You became a lead to the insurance company when you accepted to take their online survey form.<\/span><\/p>\n So we know what a lead is, but what is lead generation all about?<\/p>\n Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated an interest in your company’s product or service. Some examples of lead generators are job applications, blog posts with optin-forms, giving free trials & coupons, live webinars, and any online content that requires a visitor to enter their personal contact details.<\/span><\/p>\n Every business needs new leads to grow. If your business is not getting new leads every day, then it’s definitely going out of business soon.<\/p>\n But to drive home the importance of getting new leads, here at some points below to show you why your business needs to get more leads every day.<\/p>\n In this section, we will look at the various types of lead generation in digital marketing. <\/span><\/p>\n There are two major types of lead generation as far as digital marketing is concerned and they are – Inbound lead generation and outbound lead generation.<\/span><\/p>\n Inbound lead generation is a type of lead generation that tries to capture the visitor’s interest and commitment through engaging online content.\u00a0<\/span><\/p>\n It focuses on identifying the visitors’ pain points and aims to provide a solution to their pain point through enticing and valuable content.\u00a0<\/span><\/p>\n It involves various steps to accommodate the different stages of a buyer’s journey. Through these steps, the tailored content is served to the visitors to attract and convert them into leads.<\/span><\/p>\n Some of the inbound lead generation channels include blog posts and social media content and can involve written text, video, & audio content.<\/span><\/p>\n Outbound lead generation involves the process of finding and actively engaging people that fit your Ideal Customer Profile (ICP). You don’t wait for them to come to you. Instead, you go out to find them.\u00a0<\/span><\/p>\n How does this differ from inbound lead generation? Simply put, inbound attracts leads in, outbound goes out to find them.<\/span><\/p>\n Most inbound lead generation strategies revolve around content marketing. <\/span><\/p>\n For that reason, we are going to look into what content marketing really is, how you can use it to perform inbound lead generation marketing.\u00a0<\/span><\/p>\n Content marketing is all about planning, creating, putting out content to reach your target audience in a bid to improve your brand awareness, engagement, leads, sales, and customer loyalty.<\/span><\/p>\n By creating content for your target audience, you can<\/span><\/p>\n Now here are the various ways you can do content marketing –\u00a0<\/span><\/p>\n Blogs are a powerful inbound content marketing tool, and one of the best lead generation strategies proven to be effective. It is widely used due to its use flexibility – this means that you can use it in a variety of ways which can include written articles, images, memes, videos, audio, ebooks, and many other forms of content that can actually be included in a blog.\u00a0<\/span><\/p>\n Also, with a blog, you can promote and add social sharing buttons and have your blog posts shared by anyone on their social profile or page. This is not to mention that search engines love it. This makes it a really powerful content marketing tool indeed.<\/span><\/p>\n There are over<\/span>\u00a03.6 billion global social media users<\/span><\/a>, which makes it easy to understand why so many businesses are investing their time and resources in social media marketing. <\/span><\/p>\n There are quite a number of social platforms to work with, and some popular ones are – Facebook, Twitter, Instagram, Pinterest, LinkedIn. Social media marketing also has several ways you can create and share content on them, with each one having its own peculiarities. <\/span><\/p>\n Some kinds of content you can share on social media include images, text, videos, memes, etc.<\/span><\/p>\n The rise in video content consumption has led to many marketers dedicating their time and resources to video marketing. <\/span><\/p>\nWhat Is A Business Lead?<\/span><\/strong><\/h2>\n
What Is Lead Generation in Digital Marketing?<\/span><\/strong><\/h2>\n
Why Your Business Needs New Leads<\/span><\/strong><\/h2>\n
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Types Of Lead Generation In Digital Marketing<\/span><\/strong><\/h2>\n
#1 – Inbound Lead Generation<\/span><\/strong><\/h3>\n
\u00a0#2 – Outbound Lead Generation<\/span><\/strong><\/h3>\n
Content Marketing As An Inbound Lead Generation Strategy<\/span><\/strong><\/h2>\n
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#1 – Blog Content Marketing<\/span><\/strong><\/h3>\n
#2 – Social Media Content Marketing<\/span><\/strong><\/h3>\n
#3 – Video Content Marketing<\/span><\/strong><\/h3>\n