{"id":6444,"date":"2024-02-07T23:58:47","date_gmt":"2024-02-07T22:58:47","guid":{"rendered":"https:\/\/imarena.net\/?p=6444"},"modified":"2024-04-12T21:00:38","modified_gmt":"2024-04-12T20:00:38","slug":"top-digital-marketing-trends","status":"publish","type":"post","link":"https:\/\/imarena.net\/top-digital-marketing-trends\/","title":{"rendered":"Top Digital Marketing Trends for 2024"},"content":{"rendered":"

As we start the new year, there are bound to be new digital marketing trends<\/strong> for 2024. Following how\u00a02023 ended in terms of marketing innovations and trends, it’s inevitable that some old trends will fizzle out or evolve, while new ones will emerge and entrench.<\/p>\n

For your business to succeed and make traction this year from how you market your products and services, you need to evolve and follow the new marketing trends and do less of what may not work properly.<\/p>\n

Going back to how previous years worked out in marketing, it’s obvious that this new year will also come with new marketing ideas and strategies.<\/p>\n

In this article, I will expose you to the new marketing trends you should expect to drive growth for businesses in 2024.<\/p>\n

Top Digital Marketing Trends for 2024<\/h2>\n

Here is our pick of the latest digital marketing trends that will change the way marketing is done online<\/a> in 2024<\/p>\n

Social Media Marketing Trends for 2024<\/h2>\n

Social media will continue to be one of the top digital marketing trend setters in 2024. In the past decade, it has seen a lot of growth as its rapid adoption continues across all the channels.<\/p>\n

Here are the social media marketing<\/a> trends you need to familiarize yourself with as we navigate 2024.<\/p>\n

Facebook will Remain the top Social Media channel<\/h3>\n
    \n
  1. The world’s number 1 social media network, Facebook will continue to lead the numbers in the social media field. Its 1.0 billion active users make it the undisputed giant in the field. Not even the here today, gone tomorrow negative news could hinder its growth in 2024.The mammoth social medial giant has seen a 77% growth from 2015 to 2020. Going into 2024 and maybe beyond, we expect Facebook to continue its dominance in the social media space, organically and by AD spend.<\/li>\n
  2. Facebook organic reach will continue to decline in favor of Facebook paid ADs reach.\u00a0 The average organic reach for a Facebook post was 5.2% as of the end of 2020. This was down from the 5.5% of 2019 and 7.7% of 2018.<\/li>\n
  3. Facebook Algorithm will continue prioritizing its CPRR<\/strong> (Content type, Popularity, Relationship, and Recency) signals in determining what to display to your followers.<\/li>\n<\/ol>\n

    How to maximize Facebook Marketing Trends in 2024<\/h4>\n
      \n
    1. Stay updated with facebook’s regular tools releases, so you become one of the early adopters. Facebook always tackles other social networks by immediately replicating their top tools, and they tend to be slack about strictness initially. So you can gain traction by adopting their new tools early enough, which is only possible if you jump in on time and use it to build more connections with your business audience.<\/li>\n
    2. Adopt a Facebook marketing strategy that incorporates both organic and paid ADs for maximum efficiency. Organic reach will serve for longevity, while paid ADs will serve for instantaneous goals.<\/li>\n
    3. Be sure to remain consistent with the old reliable facebook tools like FB Live, Live Audio Room, FB Groups, etc., as they will retain their status in the league of digital marketing trends.<\/li>\n
    4. Concentrate your Facebook marketing around their\u00a0CPRR\u00a0<\/strong>algorithm signals:
      \n– Content-type: use more video and images and fewer outbound links in posts.
      \n– Post popularity: Create more of the type of posts that gets more engagements and likes.
      \n– Relationship: Target those that your audience typically interacts with.
      \n– Recency: Be consistent with posting, because Facebook shows recent posts.<\/li>\n
    5. Use social media marketing tools<\/a> to go further in your Facebook marketing<\/li>\n<\/ol>\n
      \"social

      Source: Hootsuite<\/p><\/div>\n

      Social Media will increase in the Stories segment<\/h3>\n

      Stories have seen typical growth across many social media platforms, and this trend will continue to rise as a top digital marketing trend heading into 2024.<\/p>\n

      With Facebook Stories, Instagram Stories, Youtube stories, Snapchat Stories, Twitter Fleets (Stories), Pinterest Stories, and LinkedIn Stories, which will all witness user adoption, we expect them to gain more love and to be adopted by more social networks.<\/p>\n

      To take advantage of this social media stories trend in 2024, you have to include it as one of your top social media marketing strategies.<\/p>\n

      Social commerce will increase with Shoppable Posts<\/h3>\n

      Going into 2024, we expect social ecommerce<\/a> to continue to rise, following its impressive figures from 2023. It is widely estimated that social shopping will rise astronomically, and shoppable social commerce will lead the charge with about $70 Billion by 2023.<\/p>\n

      You must not wait till 2023 to cut a piece of the pie. This 2024 is the perfect time to draw up your shoppable posts marketing strategy, test it and perfect it, even as your audience gets used to it for easier adaptability.<\/p>\n

      Even dropshipping<\/a> will experience a reasonable rise on social media.<\/p>\n

      Online Advertising Trends for 2024<\/h2>\n

      Digital advertising will continue its bullish growth in 2024. This is inevitable as the platforms continue to innovate and make the results of their products to be even more attractive to businesses and brands.<\/p>\n

      Here are the digital marketing trends in the online advertising segment that you need to know for possible adoption in 2024.<\/p>\n

      Expect more Automated PPC Campaigns<\/h3>\n

      The big digital platforms like Google, Facebook, and Youtube will continue adopting automated PPC (Paid Per Click) mechanisms to serve their clients in order to retain their market share.<\/p>\n

      This is made possible by machine learning using available big data at their disposal. Expect advertising bidding, targetting, and ADs placement to see some sort of AI-inspired automation going into 2024.<\/p>\n

      To take advantage of this trend, you need to keep abreast of the latest PPC updates in the digital space and use those available to you. It’s sure going to be a win-win situation. Only those who refuse to join will be left behind.<\/p>\n

      Paid Social Advertising will boom<\/h3>\n

      As organic social media reach continues its yearly decline, the networks are pushing businesses and brands to adopt paid social media advertising. We expect this trend to continue in 2024. As usual, Facebook will lead the spending with its mammoth number of registered users being very active.<\/p>\n

      As an important digital marketing trend, expect more social advertising features and solutions to be launched by the platforms to make it both easier for advertisers and also to make it more result-oriented.<\/p>\n

      To maximize your social media advertising results, you need to master the art of targeting and user conversion techniques. You will have to spend to succeed on social media, but you need to spend wisely by ensuring your matrix is all bang on target and in tune with 2024.<\/p>\n

      Influencer marketing will continue to rise<\/h3>\n
      \"Influencer-Marketing-Statistics\"

      Source: Influencer Marketing Benchmark Report 2021<\/p><\/div>\n

      Influencer marketing will continue to entrench in 2024, following its pandemic-inspired boom of last year. In the US alone, eMarketer<\/a> estimates that influencer marketing will grow to $4 billion this year.<\/p>\n

      You will need to access and define if influencer marketing is a good option for your business type, as it’s more suited to some types of businesses than others.<\/p>\n

      If it does, you need to identify your target audience, and then determine the influencer that will resonate with them.<\/p>\n

      Does the influencer have followership in your target niche audience? Are these audiences actively engaging with the influencer? Does the influencer resonate with your target audience?<\/p>\n

      When you are able to answer most of these questions to your liking, you can then choose the influencer to partner with for effective marketing in 2024.<\/p>\n

      Search Trends for 2024<\/h2>\n

      Search engine optimization<\/a> will see minimal but important trend adjustment in 2024. This digital marketing trend will mostly be focused on making the online search easier for the users, particularly, mobile users.<\/p>\n

      On the inside though, expect some tightening up of ranking signals and factors before your website will ride high on the search engine result pages for your keywords. As usual, this will be led by the big Google with a capital G!<\/p>\n