{"id":6863,"date":"2022-02-12T11:55:56","date_gmt":"2022-02-12T10:55:56","guid":{"rendered":"https:\/\/imarena.net\/?p=6863"},"modified":"2022-08-20T17:39:13","modified_gmt":"2022-08-20T16:39:13","slug":"digital-marketing-vs-traditional-marketing-radio-tv-print","status":"publish","type":"post","link":"https:\/\/imarena.net\/digital-marketing-vs-traditional-marketing-radio-tv-print\/","title":{"rendered":"Digital Marketing Vs Traditional Marketing (Radio, TV & Print) Which Is Better In 2024"},"content":{"rendered":"

With the advent of the internet in the wake of the new millennium, digital marketing vs traditional marketing<\/strong> has become a choice that advertisers have to make. They now have so many options which was not the case. The internet is usurping the space formerly occupied by radio, tv, and print media.<\/p>\n

With so much competition and decline in advertising budgets, businesses cannot afford to hit and miss. You need to ensure that the advert channel you utilize gives you bang for your buck. A lot of business owners and marketing managers are in a dilemma, not sure which way to go to maximize their reach.<\/p>\n

In this article, we are going to break down all you need to know about Digital Marketing<\/a> vs Traditional Marketing (Radio, TV & Print). In the end, you will be clearer about which marketing channel is best for your business, both in the short and long term. Let’s start by explaining everything in-between.<\/p>\n

What is Traditional Marketing<\/h2>\n

Traditional marketing is the use of all marketing channels that don’t use the internet. This traditional concept of marketing basically includes all the marketing channels available before the advent of the internet.<\/p>\n

Radio, TV, Newspaper and Billboardds are the most popular traditional marketing medium<\/p><\/blockquote>\n

This form of marketing is one-directional – the advertiser pumps our marketing messages, and in most cases, the receiver has no option to question the message. The traditional forms of marketing are very popular for local businesses and big brands where marketing budget is not so much of an issue.<\/p>\n

Traditional Marketing Examples<\/span><\/h2>\n

When we talk about digital marketing vs traditional marketing, there are many types of traditional marketing and approaches. Let us take a closer look at some examples of traditional marketing strategies.<\/p>\n

Outdoor advertising
\nTransit Advertising
\nElectronic Broadcast Media
\nPrint News Media
\nDirect Mail Marketing
\nCold-calling\/ Telemarketing
\nWindow display and signs<\/p>\n

Let’s look at them more in-depth<\/p>\n

Outdoor Advertising<\/span><\/h3>\n

Outdoor advertising is any form of advertising done outdoors, typically in popular locations along the roads, where many people can see it as they pass by. These ad signs are usually placed by outdoor advertising companies who in turn lease the space from local authorities.<\/p>\n

\"Outdoor<\/p>\n

Outdoor advertising examples<\/h4>\n

– Billboards
\n– Posters
\n– Lamp Post signs<\/span>
\n– Bridge Signages<\/span><\/h5>\n

Transit Advertising<\/span><\/h3>\n

Transit advertising (also known as mobile advertising) is a traditional marketing concept that involves placing adverts inside and on the exterior of commercial vehicles like Taxis and Buses. The advertising agencies rent the spaces on the vehicles after reaching an agreement with the commercial vehicle owners or companies. They then charge advertisers a premium and place their adverts on the vehicles.<\/p>\n

\"Transit<\/p>\n

Transit advertising examples<\/h4>\n

– Trains
\n– Buses
\n<\/span>– Taxis<\/h5>\n

Electronic Broadcast Media<\/span><\/h3>\n

Electronic broadcast media is any medium that uses electronic means to disseminate information to a large number of people at the same time. The public gets access to broadcast information by means of electronic devices like radio and television sent out by broadcasting and media production companies. The following are types of broadcasting media:<\/p>\n

\"Electronic<\/p>\n

Electronic Broadcasting Media examples<\/h4>\n

– Radio
\n– Television
\n– Cinema<\/span><\/h5>\n

Print News Media<\/span><\/h3>\n

Print media is one of the oldest forms of mass communication known to man. The information is printed on paper and distributed using channels, and then it finds its way to individuals via news vendors. The fact that the news finds its way to the hands of the users is one of the importance of print media.<\/p>\n

You can rarely talk about digital marketing vs traditional marketing without mentioning the print media, led by newspapers and magazines.<\/p>\n

\"newspaper<\/p>\n

Types of Print Media<\/h4>\n

– Newspaper
\n– Magazines
\n– Handouts (flyers)<\/span><\/h5>\n

Direct Mail Marketing<\/span><\/h3>\n

Direct mail marketing is a marketing strategy where messages are disseminated to targeted individuals through (snail) mail. Usually, the receiver will have to visit their mailbox in order to get the message. The users are meant to go through the marketing materials and place their ‘mail order’ to the direct mail companies. This form of marketing is seriously dying along with snail mail.<\/p>\n

Direct Mail Examples<\/h4>\n

– Catalogues
\n– Offer Postcards
\n– Coupons Cards
\n– Non-profits Solicitation Letters<\/span><\/h5>\n

Cold-calling\/ <\/span>Telemarketing<\/span><\/h3>\n

Cold-calling is a form of telemarketing where a marketer reaches out to a potential client through the phone without a prior appointment, with the aim of offering a product or service. This is another old form of marketing and became mainstream when the telephone became common.<\/p>\n

Cold calling techniques involve the use of cold-calling scripts which include the offer by the salesperson.<\/p>\n

Cold-calling Examples<\/h4>\n

– Phone
\n– Text message<\/span><\/h5>\n

Window display and signs<\/span><\/h3>\n

Window displays (sometimes called window dressing) are signages mounted by retailers on the glass windows of their shop windows or doors. The ads are usually printed and come with some form of adhesive to make it stick to the glass, or could be electronic<\/p>\n

\"Window<\/p>\n

Window Signage For Business Examples<\/h4>\n

– Printed window display
\n– Electronic or Neon window display<\/span><\/h5>\n

What is Digital Marketing<\/h2>\n

Digital marketing (also known as internet marketing or online marketing) is any form of marketing that takes place using the internet as a medium. The receiver must have internet access in order to receive the sent marketing messages. You can liken them to non-traditional marketing.<\/p>\n

Digital marketing is quickly upstaging traditional marketing as internet penetration expands globally. Mobile internet is making it expand even faster. As it stands, traditional media houses like radio, television, and print have had to adapt and incorporate digital marketing into their marketing strategies in order to remain relevant.<\/p>\n

Unlike traditional approaches to marketing, the biggest appeal to digital marketing is that you can access a worldwide audience of over 4.5 billion people from any part of the world, which was almost impossible before the advent of the internet. This is the nucleus of digital marketing vs traditional marketing.<\/p>\n

Digital Marketing Strategies<\/span><\/h2>\n

The most popular forms of internet marketing strategy<\/a> in use today include:<\/p>\n

Search engine optimization (SEO)
\nEmail marketing
\nSocial media marketing
\nWeb design and development
\nPay-per-click (PPC) advertising
\nContent marketing
\nInfluencer marketing<\/p>\n

Let us also look at each in more detail<\/p>\n

Search Engine Optimization (SEO)<\/h3>\n

\"Search<\/p>\n

Search engine optimization<\/a> (popularly known as SEO) is a form of digital marketing strategy that involves optimizing digital content to make them gain love from search engines like Google so that these search engines will place the content on the top of their search engine result pages (SERPs).<\/p>\n

This top position is desirable for all online marketers because the top 3 results get over 50% of the clicks by web searchers. on-page SEO, off-page SEO, and technical SEO are the main forms of search engine optimization.<\/p>\n

Digital marketing SEO tactics<\/h4>\n
– On-page SEO
\n– Off-page SEO
\n– Technical SEO<\/h5>\n

Email Marketing<\/h3>\n

\"email<\/p>\n

Email marketing<\/a> is the process of sending out messages and marketing materials via electronic mails (emails). The marketer starts off by acquiring the email addresses of potential customers by mostly offering them freebies in exchange for their email addresses. Afterward, they are then put through a series of marketing messages to warm them up and sell to them.<\/p>\n

Types of Email Marketing<\/h4>\n
– Email Newsletters
\n– Acquisition Emails
\n– Retention Emails
\n– Promotional Emails<\/h5>\n

Social Media Marketing (SMM)<\/h3>\n

\"\"<\/p>\n

Social media marketing<\/a> is the type of marketing targeted at users of social media platforms like Facebook, Twitter, Instagram, Youtube, etc. Because users go to these channels to socialize, the platforms serve them with targeted marketing.<\/p>\n

Social media has boomed in the last decade and is showing no signs of slowing down, even as marketers are finding more ways of using them. There are text-based, audio-based, graphic-based, and video-based social media channels that marketers use to pass their marketing messages.<\/p>\n

Top Social Media Marketing Platforms<\/h4>\n
– Facebook
\n– Instagram
\n– Youtube
\n– Twitter
\n– Pinterest<\/h5>\n

Web Design and Development<\/h3>\n

\"\"<\/p>\n

Websites these days are equipped with various widgets and components to make them automatically target visitors for marketing. From contact sign-up forms to remarketing pixels, there is no limit to what can be achieved with web design<\/a> in marketing. Web design is the digital hub when the topic is traditional marketing vs digital marketing.<\/p>\n

Marketing Components of a Great Web Design<\/h4>\n
– Compelling Email Signup Forms
\n– Calls to action
\n– Search Engine Optimization (SEO) and Analytics
\n– Mobile Responsiveness
\n– Clear Contact Information
\n– Customer Testimonials
\n– Remarketing pixels<\/h5>\n

Pay-per-click (PPC) Marketing<\/h3>\n

Pay-per-click (or PPC) is the term used to describe online advertising in general. Marketers target web users based on their digital footprints and serve them in marketing adverts. The users in turn click on the adverts that resonate with them and are redirected to the visitor website. The advertising network then charges the advertiser some money for the visitor it brought to them.<\/p>\n

\"ppc<\/p>\n

Types of PPC marketing<\/h4>\n

– Search ads
\n– Display ads
\n– Social ads
\n– Local ads
\n– Remarketing Ads
\n– Video Ads
\n– Shopping Ads
\n– Mail sponsored ads<\/h5>\n

Content Marketing<\/h3>\n

Content marketing<\/a> is the use of various digital content types to market products and services. It usually consists of nurturing the audience until they convert to buyers through a process known as funneling.<\/p>\n

.Content marketing types include written articles, videos, images, and audio podcasts.<\/p>\n

\"content-marketing-digital-marketing\"<\/p>\n

Content marketing example<\/h4>\n
– Blog Articles
\n– Videos
\n– Images
\n– Audio Podcasts<\/h5>\n

<\/h3>\n

Difference Between Traditional Marketing and Digital Marketing<\/h2>\n

Here we take a look at the differences between traditional marketing and digital marketing<\/p>\n

Traditional Marketing Advantages\/ Digital Marketing Disadvantages<\/h3>\n

Here are the advantages of traditional marketing and the disadvantages of digital marketing<\/p>\n

\"Traditional<\/p>\n