As nations on different continents draw closer to yet another electioneering season, aspiring political candidates and parties have become very effective in their use of digital marketing campaigns to help them spread their message and build a support base.<\/p>\n
Dubbed Politics 2.0 in some quarters, online digital campaign strategies aren’t just about website visits, clicks, volunteering, raising donations, or submitting forms.<\/p>\n
It has evolved into delivering your message to the voters as guided by data of what, where, and when of these voters.<\/p>\n
Smart political parties have learned to either engage the services of result-driven digital marketing consultants or hire their own in-house online marketing team to help drive their political campaign message online.<\/p>\n
The reason is obvious – with the penetration of smartphones and other digital communication devices, a lot more people spend their time on the internet doing different things.<\/p>\n
Also, the explosion of social media has meant that a vast majority spend much time online. So disseminating political messages where people spend most of their time has become inevitable.<\/p>\n
Aspiring politicians and their parties tap on the experience of digital marketers in approaching these voters with precision-targeted campaign strategies designed using data-driven audience analysis. The keyword here is DATA-DRIVEN!<\/p>\n
Politics 2.0 is Data-Driven<\/h3>\n
The candidates and their parties have realized that data run everything online. Simple data they may not have access to may turn out to be the game-changer, for or against them. These form part of the digital marketing tips for political campaigns<\/p>\n
For example, the effectiveness of such strategies became evident as Donald Trump in the USA and the 2016 Leave campaign in the UK Brexit referendum won against the odds.<\/p>\n
Both campaigns used extensive data-driven digital media targeting in both victories.<\/p>\n
Also, the Buhari campaign organization in Nigeria used some intuitive online marketing in 2015 to promote their candidate in the southern part of Nigeria.<\/p>\n
That is the area where his candidacy wasn’t very popular, but where internet penetration is much higher. needless to say, he won.<\/p>\n
Political parties and their candidates have continued to develop these digital marketing<\/a> skills and tools in general elections and have continually coasted to victory.<\/p>\n Candidate Barrack Obama used digital marketing strategies in the 2008 election to great effect, which culminated in his victory at the polls. Donald Trump inundated users with Youtube front-page ads prior to his unbelievable victory.<\/p>\n Digital campaign finance statistics available from statista.com<\/a> show that over 2.847 billion was spent on digital political advertising in the United States from 2008 to 2020.<\/p>\n It\u2019s estimated that $1.34 billion dollars were spent on U.S. digital political ad spending for the 2019\u20132020 election cycle which is a little over three times the budget of the 2015\u20132016 election cycle.<\/p>\n Digital political advertising spending in the United States from 2008 to 2020 – statista.com<\/em><\/p><\/div>\n As of January 2022, over $2.1 billion<\/a> has been spent on about 14 million different online political campaigns by 98,000 advertisers.<\/p>\n Of these, the (Donald) Trump Make America Great Again Committee led with nearly $140 million spent on Facebook and Google alone.<\/p>\n Political party and their candidates have realized the inevitability of digital marketing tips for political campaigns if they have to win. Opting out of online political marketing is not an option for any party or candidate.<\/p>\n They have taken note of this phenomenon and dedicated sizable portions of their campaign marketing budgets to online political marketing strategies ever since. These are good reasons to run digital marketing political campaigns.<\/p>\n Traditional advertising<\/a> on its own is very expensive, and political advertising is even more expensive. Traditional media houses charge even more money for political adverts.<\/p>\n In his presidential campaign, Michael Bloomberg (former New York City Mayor) spent over a billion US dollars<\/a> before he dropped out. Advertising alone accounted for more than 70% of that budget.<\/p>\n Such huge funds highlight the humongous sums political office aspirants have to spend in order to be heard. This is why 90% of elections<\/a> are won by incumbents. Newbie politicians have no chance, or that was back in the days.<\/p>\n Thankfully, with social media tools<\/a>, political candidates don’t have to come up with all that money before their messages can be heard by netizens.<\/p>\n Social media has changed the political campaign game, allowing newcomers and incumbents alike to campaign directly to their audience.<\/p>\n A new study<\/a> finds that newcomers to politics can get a huge boost in their support base by using social media channels in their political campaign strategy.<\/p>\n The good news is that this costs them next to nothing and is easily accessible by anyone with access to the internet.<\/p>\n This study proves that political newcomers can take advantage of social media<\/a> to gain recognition and raise money, which could help them in competing against strong incumbents.<\/p>\n Campaign financing apart,\u00a0Social media is everyone’s second home. Most people spend quality time commenting on posts. Political campaign consultants have taken note of this trend and are channeling their political campaigns to take full advantage.<\/p>\n Every data-driven political campaign is meant to be carefully crafted for the particular candidate, which addresses their constituents and presents the party and candidate in the best way possible.<\/p>\n The fact is much of our political discourse today happens via social media. Most of the topics discussed there to find their way to the traditional media and then onto those not yet online.<\/p>\n Social media comments and tweets are the modern-day public forum. It has revolutionized the way we absorb information. In short, social media is a very important aspect of digital marketing tips for political campaigns.<\/p>\n Also, the social media comment features create room for the candidates and their constituents to communicate directly, argue out issues, and maybe come to a common ground after a back-and-forth.<\/p>\n Again, with social media comes the make-believe that is awash everywhere. Political office candidates also have to take advantage of this ‘celebrity politics and present themselves as celebrity candidate.<\/p>\n After all, that is what most social media users want to see.<\/p>\n Aside from this, citizens also want to participate in politics, hence digital marketing consultants for politicians<\/a> and their parties are taking the message to these citizens where they are – on social media.<\/p>\n Political advertising on social media has come to become part of political campaign strategies in the past decade.\u00a0 <\/span><\/p>\n As a political candidate aspiring to deploy your campaign on the internet, you need to be aware of the Political Ads Disclaimer as required by social media platforms. This is essential in order for you to run ad campaigns on their platforms.<\/p>\n All these take days, so the earlier you start, the better!<\/p><\/blockquote>\n Without this disclaimer, they will decline any political ads. So now is the best time to start preparing for it, since it takes some days before it’s finally approved.<\/p>\n This disclaimer will require you to own an email address compatible with the candidate or the name of the campaign organization.<\/p>\n Also, the candidate or a nominated person or member of the campaign organization will have to provide a means of identification which will be verified by the social media platform.<\/p>\n All these take days, so the earlier you start, the better!<\/p>\n Here are time-tested digital marketing strategies for political party candidates. Employ these judiciously and you are sure to coast to victory, at least in the online political space.<\/p>\n These are the political campaign marketing strategies used by seasoned digital marketing political consultants over the past decade to enable top politicians to win elections.<\/p>\n No matter what anyone tells you, a campaign website designed<\/a> to integrate most online campaign channels and made to automate most tasks is the starting point of your online political campaign strategy.<\/p>\n Website for Joe Biden’s 2008 US presidential campaign<\/em><\/p><\/div>\n The political campaign itself is very time-consuming. The last thing you need is to add other tasks that will divide your attention.<\/p>\n A dynamically automated campaign website makes this a breeze, as most tasks are automated to handle themselves, allowing the candidate ample time to focus on other relevant issues, while maintaining an online presence.<\/p>\n Ensure you develop a clear and consistent brand identity across all digital marketing campaign media. Your branding is very important, so you have to make it consistently easy for people to recognize, no matter the platform.<\/p>\n From colors to fonts, to adverts, and even merchandise, everything has to be in sync and consistently the same theme.<\/p>\n People like to know that at certain times of the day or week, they are sure to get fresh content from the candidate. Where this is not possible by the candidate, a digital marketing team can be hired to do this.<\/p>\n Also because all digital media (and social media) platforms prioritize profiles that put out content regularly, your messages will be shown to more people than those who do not post content regularly.<\/p>\n The more people see your content, the better acceptance you get.<\/p>\n You can make use of content automation tools to queue posts for the future and have them drop at the stipulated time, keeping your profiles fresh and updated. Tools to consider include, Sprout Social<\/a>, Planable<\/a>, SocialPilot<\/a>, and SocialOomph<\/a>.<\/p>\n The internet never forgets. This is a popular saying on the internet. You don’t want to walk back on a story that you did not confirm before posting and which later was confirmed to be false.<\/p>\n Internet Fake News News Social Media Fact-Checking<\/p><\/div>\n Learn to use various online tools to conduct fact checks where necessary. Misinformation and false claims can be verified by even kids these days, and this can dent a candidate’s profile and perception.<\/p>\n Many candidates raise campaign funds for their political campaigns. If this is true for you or your candidate, ensure this is very visible across your various digital marketing campaign platforms.<\/p>\n Congress legislates. Support a congressional candidate that will out-work the corporate lobbyists: https:\/\/t.co\/6FALlcnuja<\/a>. Our campaign advanced to the runoffs in Texas! Help us win: 1\u20e3 Chip in if you can. 2\u20e3 Phone bank. 3\u20e3 RT and spread the word! https:\/\/t.co\/E5syDoMFsA<\/a><\/p>\n — Donna Imam (@donnaimamTX) April 10, 2020<\/a><\/p><\/blockquote>\nWhy Political Campaigns Prioritize Digital Marketing<\/h2>\n
![\"Digital](\"https:\/\/imarena.net\/wp-content\/uploads\/2022\/04\/Digital-political-advertising-spending-in-the-United-States-from-2008-to-2020-1024x828.png\")
The Growing Use of Social Media in Political Campaigns<\/h2>\n
![\"How](\"https:\/\/imarena.net\/wp-content\/uploads\/2022\/04\/How-Social-Media-Is-Shaping-Political-Campaigns-1024x1013.png\")
<\/p>\nSocial Media Political Campaign follows Netizens Wherever They Go<\/h3>\n
Required Political Ads Disclaimer On Social Media<\/span><\/h4>\n
Digital Marketing Tips for Political Campaigns<\/h2>\n
1. Build an Integrated Campaign Website<\/h4>\n
![\"Build](\"https:\/\/imarena.net\/wp-content\/uploads\/2022\/04\/Build-an-Integrated-Campaign-Website-1024x819.png\")
2. Have a Clear and Recognizable Brand<\/h4>\n
3. Put Out Content as Regularly as Possible<\/h4>\n
4. Always check your facts before publishing<\/h4>\n
![\"check](\"https:\/\/imarena.net\/wp-content\/uploads\/2022\/04\/check-your-facts-before-publishing-1024x576.jpg\")
5. If Raising funds, make it prominent<\/h4>\n
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